Put the sponsor on the page your audience already has open

A live sponsor read often ends with a spoken URL and a discount code. Listeners must remember two strings, then type them later. Most do not. The sponsor sees only the traffic that arrived, treats the read as an underperformer, and the rate you can charge next time reflects it.

Your audience already has the listener page open. Add the sponsor’s graphic, your words and a button that goes to the right place, and the call to action becomes a tap instead of a memory test.

Choose the right level of prominence

• Spotlight. A full card under the interest gauge with a graphic, copy and a button. Use it while reading the ad.
• Banner. A compact strip with a thumbnail, one line and an inline link. It can stay visible for a whole show without taking over the page.
• Byline. A single credit line near the footer for a season-long partner who is not the subject of tonight’s read. It stays present without competing for attention.

Change the placement on the spot. A sponsor can remain in the byline for most of the show, then move to the spotlight for the ninety seconds you spend talking about them. The live page follows that change without rebuilding the sponsor or restarting the show.

Keep rotation synchronized

When more than one sponsor is active, placements rotate automatically on a timer you set. Rotation follows the wall clock rather than each listener’s session, so everybody in the room sees the same sponsor at the same second.

You can reference the placement on air with confidence. “The card on your screen right now” is true for everyone or true for nobody; the rotation never drifts from one listener to another.

Activate sponsors once

Sponsors are activated at the account level, not per show. A live show rotates through whatever is active right now, so adding a sponsor mid-show takes one switch instead of an edit to the running show.

An active sponsor stays on for next week without being added again. When a sponsorship ends, one switch stops it everywhere. There is no per-show sponsor list to maintain; the same account-level set supplies every live show.

Measure clicks without identifying listeners

Every placement click is counted. Unlike an impression estimate, it represents a person who saw the card during your show and chose to act. That direct figure gives a sponsor renewal conversation firmer ground and belongs in the report alongside the placement.

Clicks are anonymous: the event records the ad, the show and the time, with no listener identity attached. You can see totals per sponsor and per show. The Studio plan’s sponsor analytics adds the time-boxed reporting needed for a quarterly summary.

Sponsor links must use https. The value is checked when you save the ad and again when it is served, because it becomes a real link on a public page your audience trusts.

Build and preview on any plan

Like stream overlays, sponsor placements can be created, edited and previewed on any plan. Running one in front of an audience requires Pro. You can judge the actual card instead of a screenshot before the gate applies at the switch that puts it on air. Preview all three sizes with the real graphic, copy and button before activating it.

Pro covers two active sponsors at once, suitable for a headline partner and a smaller one. Studio removes the limit for a full sponsor roster.