Reading your analytics

Everything on the analytics page answers a question about a scope, and there are two ways to set it.

A date range

Every show in the last 30 days, 90 days, 12 months, or all time.

A single show

One night in detail. Selecting a show ignores the date range entirely, which is why the range control disappears while one is selected.

The scope lives in the URL, so a view you want to come back to can be bookmarked. Analytics is a private host page, so the URL does not give a sponsor or other unauthenticated reader access to the report.

The selected scope applies to all six tabs. Switching tabs uses the report already loaded on the page; it does not run another query.

Overview

Show count, time on air, weighted interest, audience estimate, votes, segments, check-ins, poll responses, per-show trends, and the show table.

Segments

Best and weakest segments, score distribution, duration comparisons, repeated segment names, and how much of each planned rundown aired.

Audience

Roll-call listeners, career standings, podiums, repeat attendance, new versus returning check-ins, and arrival speed. Anonymous voters do not appear here by name.

Polls

Closed-poll results and aggregate 1–10 rating-poll performance within the scope.

Sponsors

Scoped clicks by creative, click trends, and placement usage, alongside each creative’s all-time total.

Show habits

When you go live, which optional features you use, and the typical length and segment shape of your shows.

The overall interest figure is vote-weighted, not a plain average of your segments. A two-minute segment with nine votes cannot swing it the way a half-hour segment with four hundred can.

Peak audience

A floor, not a peak

Recorded once, when a segment closes — so it is the audience at that moment, not the highest the room ever reached. Treat it as “at least this many”. Do not quote it to a sponsor as a true peak.

Trend charts

Ended shows only

A live show’s counters are partial, so plotting it beside finished ones would put a cliff on the right-hand edge. Totals and the shows table still include it.

Deltas

Withheld when they would lie

A single-show view and an all-time view show no comparison at all rather than a computed zero, and a change from a zero base is left blank rather than rendered as “+100%”.

Drafts

Excluded everywhere. A draft has a creation time rather than a go-live, so counting them would add a phantom point to every trend.

Ad clicks follow the page’s scope, so you can report a campaign over a date range or a single night’s performance. The one exception is each creative’s lifetime total, which is lifetime by definition and ignores the filter.

• Clicks are anonymous — the ad, the show, and the time.
• Pair clicks with the interest score during the segment the read was in, while keeping the distinction clear: the score is audience feedback during that segment, not an attribution metric.

Compare segments, not shows

Use show-level interest to track the broad direction of the program. Use segment scores when deciding which topics and formats to repeat, shorten, or retire.

Watch the shape, not the value

Every audience has its own resting level. What matters is where the line moves relative to itself.

Name segments consistently

The Segments tab combines repeated titles exactly. If the same recurring feature is called “Mailbag,” “Viewer mail,” and “Questions” across three shows, it appears as three groups. Reuse the same title when you want a meaningful cross-show comparison.